SEO
People searching for what you sell are often well along the way to buying. Our SEO services make sure your site is technically sound, fast, and has content that answers their questions.
At a glance
SEO has three parts: the technology, the content and the measurement. We handle all three.
Indexing, sitemaps, redirects, duplicate content, canonical URLs (the preferred address for a page) and errors that get in Google’s way.
Measuring and fixing load time, stability and responsiveness, especially on mobile.
What people type, in which inflected forms, and which page should answer what.
Titles, descriptions and copy that answer questions, plus ideas for new content.
Schema.org markup so search engines and AI search tools understand what each page is about.
Search Console and GA4 set up properly, and a short summary of what changed and why.
First we remove what holds the site back, then we build what’s missing.
We review the technical state of the site, current traffic and where competitors stand.
You get a list of actions ranked by impact and effort, so the biggest wins come first.
We fix the technical issues, rewrite titles and descriptions, and work on new content with you.
We track rankings, traffic and enquiries, and adjust as we learn.
Projects where this service was part of the solution.
All workIn-house projectGagnaver
Gagnaver wanted to stop talking only to technical people. We designed and built a site that guides people to the right hosting with four plain-language questions, in Icelandic or English, where content pages ship no JavaScript.
In-house projectÍslandsvefir
A website that sells web development is a sample of the work. Ours was half-finished and no longer told the truth about what we do. We rebuilt it from scratch and made the quality requirements part of the build itself.
Measurement is based on data from Google itself, not guesswork.
Search engine optimisation (SEO) is the work that helps search engines find, understand and trust your site, so it shows up when people search for what you offer. It covers technical structure, speed, content that answers questions, and links from other sites.
There’s no single trick. The site has to be technically accessible to search engines, fast on mobile, and answer what people search for better than other pages do. Links from trusted sites help too. We start with an audit that shows what holds the site back and what will make the biggest difference, but nobody can honestly promise the top spot.
Yes. On WordPress sites and WooCommerce stores we look at things like themes and plugins that slow the site down, product and category pages competing for the same keywords, and structured data for products. Fixes are made in the code and settings, not just with another plugin.
Technical fixes can show results fairly quickly, but content and authority build up over a longer period. The pace depends on competition for your keywords, the age and standing of your site, and how much work goes in. We set up tracking straight away so you can follow progress from day one.
It depends on the size of your site, its technical condition, and whether you want a one-off audit and fixes or ongoing work on content and tracking. We often start with an audit, so you can see what’s needed before committing to anything longer.
Yes. Icelandic words inflect, and people search both with and without Icelandic characters, such as “vefsíðugerð” and “vefsidugerd”. We research which forms people use and work them naturally into headings and copy, without making the text stiff.
Ads bring traffic while you pay, but organic rankings keep working once you have them. Most businesses benefit from both, and ad data often shows which keywords are worth pursuing organically.
Google Search Console shows impressions, clicks and positions for each keyword, and GA4 shows what people do once they arrive. We set up both and go through the numbers with you regularly, in plain language.
Send us the URL and tell us what you want people to find. We’ll review it and come back with next steps.
