Digital marketing
Digital marketing you can measure
An ad nobody measures is a guess. We set up tracking first, then run campaigns on Google and Meta that are tied to what happens on your site.
At a glance
- Tracking in place before any spend
- Google Ads and Meta ads
- Product feeds for online stores
- A clear monthly review
Who is digital marketing with us for?
A good fit if
- you already advertise but don’t know what drives sales
- you run an online store and want your products on Google and Meta
- you want your ads and your site to work together, not separately
Less of a fit if
- your site struggles to turn visitors into customers. Ads won’t fix that, so it’s better to improve the site first.See web design
- what you mainly need is social media content production. That isn’t our speciality.
What’s included
We start with the foundation, the tracking, and build campaigns on top of it.
Analytics and conversions
GA4, Google Tag Manager and conversion tracking for purchases, enquiries and bookings.
Google Ads
Search and Shopping campaigns built on keywords that signal buying intent.
Meta ads
Campaigns on Facebook and Instagram, with audiences built from your site data.
Product feeds
Your store catalogue connected to Google Merchant Center and Meta, updated automatically.
Cookie consent
Tracking that respects visitor consent, as privacy and electronic communications law expects.
Reporting
A short monthly summary: what we did, what worked and what we test next.
How we run your marketing
Small, measurable experiments rather than big guesses.
Tracking first
We review and fix your tracking so we agree on what counts as success.
Plan
Audiences, channels, messages and budget, defined together from your goals.
Campaigns
We launch campaigns, test messages and move budget to where it performs best.
Review and improve
We go through the numbers with you regularly and agree on next steps.
Tools we use
Established tools from Google and Meta, set up so the data is right.
- Google Ads
- Meta Ads
- GA4
- Google Tag Manager
- Google Merchant Center
- Looker Studio
Digital marketing questions
How much does it cost to advertise on Google or Facebook?
There are two parts: the ad spend that goes straight to Google or Meta, and the work of setting up, managing and analysing campaigns. Ad spend depends on competition for your audience and how fast you want results. We help you set a realistic budget and start small.
Which is better, Google Ads or Meta ads?
They do different jobs. Google reaches people already searching for what you sell, while Meta reaches people who match your audience before they start looking. Most businesses start where buying intent is clearest and add the other once tracking shows what works.
How can I see what drives sales?
With conversion tracking that ties each sale or enquiry to the channel it came from. We set it up in GA4 and the ad platforms, and the report shows which campaigns actually pay off, not just how many people clicked.
Do I need cookie consent for advertising?
Yes, analytics and advertising cookies that are not essential to the site need the visitor’s consent. We set up a consent banner and tracking that respects the choice. If you’re unsure about the legal side, we recommend asking a lawyer.
How do ads connect to my online store?
Through a product feed that sends your catalogue, prices and stock levels to Google Merchant Center and Meta automatically. Ads can then show the right products at the right price, and sold-out items drop out without manual work.
Want to know what your ads deliver?
Tell us where you advertise today and what you want to achieve. We start with the tracking.